When two companies have the same logo, it can be confusing for customers and can lead to trademark disputes. In some cases, both companies may be forced to change their logos. In this blog post, we will explain how to avoid this problem.
How can two companies end up with the same logo
In general, when the same logo is used by two companies in a specific industry or sector, there are a few possible causes:
The two companies have independently chosen a logo that is similar to the other company's logo
When two companies select similar logos independently of each other, there can be legal ramifications. The companies may end up in a legal battle over who has the exclusive right to use the logo. In some cases, the companies may be able to agree outside of court. However, if the two companies cannot reach an agreement, the case will likely go to trial. The outcome of the trial will depend on several factors, including how similar the logos are and whether either company can prove that it came up with the logo first.
An example of this is the case of Apple and Apple Records. Apple Records was started by The Beatles in 1968 and was the record label for the band. In 1976, Apple Computer was founded and selected a logo that was similar to Apple Records'. In 1978, Apple Computer sent a cease and desist letter to Apple Records demanding that they stop using the logo. Apple Records responded by filing a lawsuit against Apple Computer. The two companies were able to settle outside of court in 1981. As part of the settlement, Apple Records agreed to change its logo.
The two companies have a licensing agreement that may grant one company the rights to use certain logos for a specific territory and/or for a limited period
Two companies can use the same logo in different parts of the world. It all depends on the trademark laws and agreements within those regions. For example, Apple's logo is used by a company called O2 in Europe without any legal issues, because Apple chose O2 to be their sole distributor in Europe.
However, if you were to open an Apple store in China, there would be a problem with someone else using your logo as well- it's illegal to do so under Chinese law. The only way you could work around this issue is if you came up with a new name and design for your business and registered it as an entirely separate entity from Apple (a process that can take years).
The two companies used online services to design their logos and ended up using the same symbol
When using online services to design your logo, it's important to realize that you will most probably get a non-exclusive license agreement. This means that you do not have any guarantee that you will be the exclusive owner of the symbol. This also means that if a company or another individual uses the same symbol as you, they will not be infringing on your copyright.
One company is a small local business that sells bikes and accessories; the other is an international retail chain with over 2000 locations in North America and Europe. The first company was unaware of its competitor's logo until it finalized its design, at which point both found out about each other. This is because one company used a service where you can upload any image as your logo, so if you're not careful when uploading your original artwork someone else could use it too. Now they're stuck thinking of new designs for themselves - this will cost them time and money spent on finding new logos or paying for someone else to create new artwork.
How to avoid using having the same logo
Here are some steps to take when creating your logo to avoid any problems down the road and save yourself from having to go through a logo redesign:
Choose an original logo even if it's more expensive
When it comes to choosing a logo for your company, it's important to go with something original and unique. While there are many great ready-made logos available, oftentimes it's worth spending a little extra to have a custom logo designed specifically for your business.
A custom logo is a great way to set your business apart from the competition and create a more professional image. It can also help to strengthen brand recognition and make your company more recognizable to customers.
So if you're looking for a new logo for your company, be sure to consider hiring a professional designer to create something truly original and memorable.
Check if anyone in your industry is using that particular logo or a similar one
When you're picking a logo for your company, it's important to make sure that no one else in your industry or your competitors are using the same or a similar logo. The easiest way to do this is to check with the USPTO's Trademark Electronic Search System (TESS). TESS will search all of the trademarks that have been registered or applied for in the past five years. If any trademarks are similar to your logo, you'll need to come up with a new design.
Another way is to do a quick Google image search and do a reverse image search with your new logo. If something comes up that's too close or even identical, you will have to contact your designer, and work out a plan to make your logo unique.
Apply for a trademark on your new logo design before you finalize it
If you're in the process of designing a new logo for your company, you'll want to make sure to apply for a trademark on it before you finalize it. Failing to do so could leave you open to lawsuits from other companies who might claim that your logo infringes on their trademark.
A trademark is essentially legal protection that guarantees your exclusive right to use a particular logo or design in connection with your business. It can be used to prevent others from using a similar logo without your permission, and can also be used as a tool for enforcement if someone does try to steal your logo.
Applying for a trademark is a relatively simple process, and it's well worth doing to protect your hard work.
Ask the designer to avoid using leftover logos
When you're working with a designer on a new logo, it's important to make sure that all of the logo design concepts are original. This will prevent you from getting logo design concepts that are too similar to your designer's previous clients.
Before starting the logo design process, you can ask if they plan to use leftover logos for your project. If they do, you can request them to avoid using recycled logos for your new logo. This will help ensure that your logo will look professional, unique, and you will be free from legal problems in the future.
When designing your logo, it's important to take time and consideration when choosing something original. Many great ready-made logos are available on the market today but oftentimes it may be worth spending a little more for an original design. A custom logo can help you set your business apart from competitors while also creating a more professional image. It will strengthen brand recognition and make your company recognizable among customers.