How to Become a Logo Designer

How to Become a Logo Designer

Starting a logo design business can be one of the most exciting and rewarding careers out there. You get to work from home, set your own hours, and have full creative control over what you do - not to mention making lots of money! But before you can start designing logos for everyone else's businesses, you need to learn how to design a good logo yourself. This post will show you exactly what it takes to become a successful designer so that you can begin building up your portfolio today!

Things to know before deciding to become a logo designer

Before you decide to become a logo designer, there are some things that you need to know. You should understand the basics of graphic design and be able to follow creative direction well. Most importantly, your portfolio needs an excellent variety in styles and colors so potential clients can see what kind of work they will get from you if they hire you for their project.

Where to start as a new logo designer

The best place to start is by taking online logo design courses or finding an online tutorial that can teach you the basics of Adobe Illustrator or Affinity Designer. After that, it’s important to get some hands-on experience. Start by creating logos for your personal projects or for friends and family.

Another option is to participate in online logo design contests. This is a great way to get feedback on your work and improve your skills.

Logo design courses

Logo design courses are an excellent way to learn the skills you need for a logo design. There are many excellent online courses out there, but not all of them will teach you what you need to know. The key is finding the right course for your needs and learning style. Here are some of the best logo design courses that can help take your skills to the next level.

Logo Design Masterclass: Learn Logo Design and Illustrator

Learn logo design by applying principles and techniques in Adobe Illustrator CC and Dimension CC. For beginners + more.

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Logo Design Mastery In Adobe Illustrator

Learn Logo Design Theory, The Creative Process, How to Work With Clients & Master Adobe Illustrator Tools

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Key ingredients for becoming a good logo designer

In order to become a successful logo designer, you need to have some key skills. These include being able to understand the client’s needs, having strong design skills, and being able to create original logos that  represent the company well. It’s also important to be able to work quickly and meet deadlines.

Understanding the client's needs

The first step to becoming a successful logo designer is understanding what the client needs.  The customer will tell you exactly what they want in their logo, but it’s up to you to understand what they are looking for and make sure that your design satisfies all of their desires. If the client wants a simple logo with one color, then give them something simple with one color. But if they want an elaborate emblem with many colors, do not try to simplify it or make it less complicated - just embrace the complexity!

Taking a few courses can help you to understand the clients better. Here is what we recommend.

Customer Success | How to Understand Your Customers

Turn Listening into Fantastic Results

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Introduction to Marketing: Understanding your Customers

Discover the importance of customer personas, and how to create and use them to develop effective marketing plans.

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Grow your logo design skills

The best way to sharpen your logo design skills is to  keep practicing. Draw inspiration from other logos and mimic the styles you see in your favorite designs. Experiment with different fonts, colors and layouts until you find a style that suits you.

If you are a beginner, consider participating in online design contests websites. It's a fun and sometimes rewarding way to expand your skills.

Here are a few places where you can go and become a member. You can then submit your logo designs to other people who will pay you for the designs.

Inspiring Logo design Contests - 99designs
Looking for Logo design design contests? Find inspiration from previous Logo design contests on 99designs, and create your own contest today!
Logo Design Contests and Logo Design Competitions
Get talented designers competing on your logo design contest. Start a logo design contest today and get amazing designs in hours.
The Crowdsourced Creative Agency
Get dozens of entries to your design or naming contest when you crowdsource your next creative project on Hatchwise.

Create an online portfolio

Your portfolio is one of the most important tools you have as a logo designer. It should showcase your skills and highlight your best work. Make  sure that you showcase your logos and brand identity designs. Keep it clean and easy to navigate.

The best way to sharpen your logo design skills is to keep practicing. Draw inspiration from other logos and mimic the styles you see in your favorite designs. Experiment with different fonts, colors and layouts until you find a style that suits you.

If you are a beginner, consider participating in online design contests websites. It's a fun and sometimes rewarding way to expand your skills.

Options to create your logo design portfolio


Wordpress is a type of blog website that can be used to create a portfolio. Wordpress is one of the most popular types of blogging software, and it’s easy to use for beginners. It has both free and paid versions.

WordPress makes it quick for you to upload images, organize them in galleries or albums, link your work to social networking sites like Twitter or Facebook, add text content with HTML tags, insert hyperlinks between pages on your site, create sidebars with widgets containing ads or other information about yourself or your business, embed videos from YouTube and Vimeo in posts or comments on your blog page - all these are things that make WordPress an ideal tool for creating a logo design portfolio.

You could start by designing a logo for your own name and business, then upload it to WordPress as an example of your work. Wordpress makes sharing easy with other designers who may be looking for someone just like you!

Blog Tool, Publishing Platform, and CMS - WordPress
Open source software which you can use to easily create a beautiful website, blog, or app.


A website can provide you with an easy way of showcasing your work for potential clients. Squarespace offers a free trial period which gives you the chance to see if their platform suits your needs before committing to anything long-term.

SquareSpace also has a number of templates available so that you can build out your site without any coding knowledge required. With SquareSpace, creating a professional looking portfolio is as simple as clicking around on the screen until everything looks just right!

Build a Website – Website Builder – Squarespace
Squarespace is the all-in-one solution for anyone looking to create a beautiful website. Domains, eCommerce, hosting, galleries, analytics, and 24/7 support all included.

How to find clients and make money as a logo designer

There are a number of ways to find clients as a logo designer. The best way to start is by building up your portfolio and then reaching out to potential clients either through email or LinkedIn. You can also join online communities and forums related to design, where you can post your work and chat with other designers about upcoming projects.

When it comes to making money as a logo designer, the sky’s the limit! Most logo designers charge between $50 and $200 per project, but it’s always worth negotiating a higher rate if you feel confident in your skills. Some logo designers also choose to offer their services on a freelance basis, which can be a great way of generating a passive income stream.


So, there you have it! These are just a few tips on how to become a logo designer. The most important thing is to never give up and keep practicing your skills until you’re confident in your abilities. Good luck!